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Monthly Archives: June 2015

  • ATE's 20th Anniversary

    June 2015 marks the 20th anniversary of ATE!

    To mark this milestone in ATE's history, we're giving away 500 limited edition anniversary caps to the first 500 orders received of £150 or more. Make sure you get yours, as 500 won't last long!

    Anni Cap



    To learn more about our history, please read on....


    Originally named Anglia Towing Equipment, ATE UK Limited began in 1995 when the owners first started trading, using limited resources and working part time from a garden shed.

    Since those early days, ATE has evolved many times and, as our story illustrates, is now a well-established, successful business located in the heart of Essex - distributing to customers worldwide.V&T

    Back in 1996, as business grew, the company purchased its first van and trailer, and a year later relocated from the now outgrown garden shed into the first shop - located in a narrow street not far from the centre of Colchester. In August 2000, it was time to up sticks again and the move was made to larger premises on one of Colchester’s main industrial estates.IMG_0652

    As ATE continued to grow the new premises became too small. So in 2005, moved again to larger premises. During the following year, the business began sourcing globally as the first imported order from America was received. Over the next seven years, leading up to 2008, expansion continued as more products were included in the catalogue, additional members of staff were employed and the company attracted a growing customer base. During these years the fifth edition of the ATE catalogue was produced in full colour.

    current catalogue and othyer marketing material

    Testament to its growing capability, the company installed its first Total Parts Management System within a customer’s warehouse. This was a big achievement and showed just how far ATE had come since its lowly beginnings.

    Developing an online presence was the next logical step and in April 2010, the company's first website was launched, providing customers with even greater flexibility.

    Later on in the same year, ATE took part in its first ever exhibition, showcasing the handpicked quality, reliability and affordability of its extensive product range, and demonstrating to customers that they really were benefiting from the best products on the market.


    In March 2011, ATE became a limited company and officially changed its name to ATE UK Limited. The stage was now set to move up to the next level and provide an even higher quality of service to our customers.

    In February 2013, ATE took part in a new exhibition at the Ricoh Arena in Coventry, and one month later launched its ‘Earlybird’ service. This special service guarantees next day AM delivery at no extra cost, and even notifies customers via text or email with the expected delivery time.

    January 2015 saw a major brand refresh, with updated logo and brand image to reflect the company's values, vision and service.

    ATE - Logo (CMYK)


    Now  20 years on, ATE continues to enjoy unprecedented growth and success, and is one of the UK’s major suppliers of trailer parts, components and spares. With online ordering, convenient Trade Counter opening hours for local businesses and a delivery service - which not only covers the UK, but Worldwide - customers enjoy an exceptional level of service and efficiency, alongside a product range that continues to demonstrate the highest standards of quality, durability and innovation. Find out more with the 'discover our history' video.

    Welcome aboard the ATE experience - where you get the right part, at the right time, every time.

  • Plantworx Review

    P1030866We and our visitors were blown away (nearly) with Plantworx 2015 as it was certainly very windy on the first day!  Joking apart though, our expectations proved to be correct when the sun finally shone through and warmed us all up, and with it came the show visitors, treading the soft grass of Bruntingthorpe Aerodrome to inspect the exhibits and stands.

    ATE were rewarded by their share of visitors on both stands, with existing customers checking out our latest offerings along with some very welcome new contacts, keen to see how ATE could help them in their organisation.P1030869

    Of particular interest was our outdoor pitch showcasing Towmate trailers. This range of sturdy, type-approved trailers offer some of the best features available, and boast a hot-dip galvanised, fully welded chassis, superior rubber suspension and the strongest plant trailer axles on the market. Several orders were secured at the show, along with a list of other interested parties.


    Meanwhile in the Pavilion we and visitors alike were feeling rather warm but this was offset by the steady flow of ATE energy drinks to revive soul and spirit! We're pleased to report a lot of interest in our new innovative products Wheel Sentry and Towman.

    Wheel Sentry was launched at the Commercial Vehicle Show where it proved to be a major hit with commercial fleet operators. Plant hire operators are also realising the benefits which come with fitting this product, which helps reduce the risk of wheel detachment or damage to the wheel, nuts or studs.

    Wheel Sentry on Wheel_Lo_Res

    Our Towman telematics tracking was also a major hit with the plant hire industry as we expected. This clever system allows fleet managers to take total control of their towed fleet, boost efficiency and save manpower. It also gives the exact location of your equipment and even tells you if it's currently running.  In fact, one happy customer told us that thanks to Towman, he was able to track down a stolen piece of equipment worth over £15,000 and had it back in his yard within 24 hours!

    Visitors taste buds were also catered for with a supply of donuts, biscuits and drinks, along with baseball caps to give relief from the sun!


    We're now looking forward to the weekend to enjoy the weather and a brief respite before ploughing through the enquiries!

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