Privacy Policy

 This privacy policy sets out how ATE - Towing Equipment uses and protects any information that you give ATE - Towing Equipment when you use this website. ATE - Towing Equipment is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. ATE - Towing Equipment may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers
  • payment details

What we do with the information we gather

We require this information to process orders that you place with us and also to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided, if opted in.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail dependent on your opt-in preferences. We may use the information to customise the website according to your interests.
  • We will only keep the information required to provide you with our services for as long as necessary for the provision of those services. For example, to ship you your order.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the General Data Protection Regulation (2016). A small fee may be payable dependent on the size of your request and we will respond to you within 30 days. If your request will take longer, we will make sure we let you know. If you would like a copy of the information held on you please write to Unit 12, Anglia House, Grange Way Business Park, Colchester, CO2 8HT.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE Name  COOKIE Description 
 CART The association with your shopping cart
 CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly
 COMPAREThe items that you have in the Compare Products list 
 CURRENCYYour preferred currency
 CUSTOMERAn encrypted version of your customer id with the store
 CUSTOMER_AUTHAn indicator if you are currently logged into the store
 CUSTOMER_INFOAn encrypted version of the customer group you belong to
 CUSTOMER_SEGMENT_IDSStores the Customer Segment ID
 EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not
 FRONTENDYour session ID on the server
 GUEST-VIEWAllows guests to edit their orders
 LAST_CATEGORYThe last category you visited
 LAST_PRODUCTThe most recent product you have viewed
 NEWMESSAGEIndicates whether a new message has been received
 NO_CACHEIndicates whether it is allowed to use cache
 PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
 POLLThe ID of any polls you have recently voted in
 POLLNInformation on what polls you have voted on
 RECENTLYCOMPAREDThe items that you have recently compared
 STFInformation on products you have emailed to friends
 STOREThe store view or language you have selected
 USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies
 VIEWED_PRODUCT_IDSThe products that you have recently viewed
 WISHLISTAn encrypted list of products added to your wishlist
 WISHLIST_CNTThe number of items in your wishlist

If you have any questions about this Privacy Policy, please write to Andrew Bradshaw at Anglia House, Haven Road, Colchester, Essex, CO2 8HT or contact

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We only use your email address to add you to our mailing list for receiving our newsletters (monthly). This information is only kept in our mailing list and not for any other purposes than for contacting you with our newsletters.

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